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Social Responsibility

 

Northstar-at-Tahoe^TM  and Sierra-at-Tahoe^® Resorts continued their longstanding commitment to employees and guests during the 2007.08 season with charitable contributions of nearly $200,000 to community and environmental programs.

 

Northstar-at-Tahoe Resort Philanthropic efforts

Excellence in Education – Northstar  Resort hosted “Ski for Education Day” on Sunday, January 6 to benefit Excellence in Education, a local education-based foundation that provides grants, resources and partnerships to benefit local schools. The resort donated more than $12,000 to the local non-profit organization.

Truckee Community Christmas – In an annual tradition, Northstar Resort initiated a contest between employees on the mountain vs. those in the Village at Northstar aimed at which area of the resort could collect the largest contribution on behalf of Truckee Community Christmas. This season, Northstar Resort employees donated $2,640 in food to Truckee Community Christmas, a local project that has helped hundreds of families and seniors at Christmas time with food, toys, gifts, warm coats and food gift cards.

Tahoe Women’s Services Ski Day – More than 500 skiers and snowboarders came out to support Tahoe Women’s Services on Sunday, March 30 at Northstar Resort. Full-day adult lift tickets were sold at a discounted price of $25, resulting in a total of $25,000 raised for the organization. Tahoe Women’s Services provides delivery of emergency food and shelter, counseling, legal assistance and advocacy to women and families in need.

Truckee Humane Society – Northstar Resort also raised $2,141 to benefit the Truckee Humane Society through the sale of pet “season pass” photos. The Humane Society of Truckee-Tahoe is dedicated to saving and improving the lives of pets through adoption, community spay/neuter services and humane education programs.

 

Northstar and Sierra Resorts' Joint Contributions:

Snowboard Outreach Society – Northstar and Sierra Resort sponsored 20 students per resort through the Snowboard Outreach Society, a non-profit that aims to build character and self-esteem in youth through snowsports. The sponsorship includes five days of lift tickets for each student as well as rental equipment and professional instruction each day.

National Forestry Foundation – In support of the National Forestry Foundation, Sierra and Northstar Resorts help to support conservation projects on the National Forests of Lake Tahoe Basin. These projects include trail and forest recreation improvements, wildlife habitat and watershed restoration, and community-based forestry programs. When purchasing online through the resort’s websites, season pass holders were invited to make a donation to the National Forestry Foundation. For every dollar, the foundation matched the gift with 50 cents. Those interested in making a contribution were able to choose from denominations of $1, $5 or $10.

Requests for donations – Throughout the winter season, Northstar and Sierra Resort responded to requests for donations from regional schools and non-profit groups with more than $31,538 in lift tickets and other products.